Our team
Operators in e-commerce
and community
A leadership team that has built, scaled and exited the businesses we now invest in. Plus a dedicated transformation team running the Hive Operating System, our own enterprise agentic AI platform.
Leadership and operating team
Leadership at the centre; the day-to-day operating and transformation team around them.
Co-built Confetti, one of Europe's first content, community and commerce operations. >$1bn P&L ownership across eCommerce, retail and travel. Now leading the same thesis across the CognitionHub portfolio.
Digital executive with 25+ years experience. Founded IBG (IPO 2000), launched AffiliateFuture, and grew Sweatband.com to £20m+ sales.
25+ years scaling consumer brands at the intersection of strategy and technology. Expert in digital transformation and AI-powered business solutions.
25+ years scaling technology businesses. Expert in AdTech, ML, and cloud architectures with pending patents in online tracking.
20+ years in digital marketing across retail, travel, and iGaming. Expert in growth strategies and M&A activities.
Co-built Confetti, one of Europe's first content, community and commerce operations. >$1bn P&L ownership across eCommerce, retail and travel. Now leading the same thesis across the CognitionHub portfolio.
Digital executive with 25+ years experience. Founded IBG (IPO 2000), launched AffiliateFuture, and grew Sweatband.com to £20m+ sales.
25+ years scaling consumer brands at the intersection of strategy and technology. Expert in digital transformation and AI-powered business solutions.
25+ years scaling technology businesses. Expert in AdTech, ML, and cloud architectures with pending patents in online tracking.
20+ years in digital marketing across retail, travel, and iGaming. Expert in growth strategies and M&A activities.
Pricing, margin strategy and e-commerce optimisation across Amazon, Shopify and D2C. Previously Commercial Director at Sweatband.com.
Specialist in end-to-end purchasing and supply-chain operations, with a focus on cross-border European sourcing, compliance, and ERP-driven inventory optimization. Previously at Sweatband.com, with a track record of aligning international logistics and purchasing cycles with sales forecasts to ensure data integrity and consistent stock availability. Based in London.
E-commerce operator with hands-on experience replatforming a €10m+ business, covering catalogue migration, merchandising rebuild and operational standup. Specialist across catalogue management, channel optimisation and multi-platform operations. Based in Łódź.
Product developer with expertise in backend engineering and AI-powered tooling on the Hive Operating System. Builds the infrastructure portfolio companies run on, turning operational requirements into production-ready software. Based in Łódź.
Product developer with expertise in frontend engineering and AI-driven tooling on the Hive Operating System. Builds the interfaces and tools portfolio teams use day-to-day. Based in Łódź.
E-commerce operator with hands-on experience across Shopify, Amazon and D2C, covering digital merchandising, product feed management and channel optimisation across a €10m+ business. Applies AI-native workflow automation to drive efficiency across the portfolio. Based in Łódź.
Design engineer with expertise in end-to-end product delivery and operating tools built on the Hive Operating System. Bridges design and engineering to ship software that lets the team operate at scale. Based in London.
Pricing, margin strategy and e-commerce optimisation across Amazon, Shopify and D2C. Previously Commercial Director at Sweatband.com.
Specialist in end-to-end purchasing and supply-chain operations, with a focus on cross-border European sourcing, compliance, and ERP-driven inventory optimization. Previously at Sweatband.com, with a track record of aligning international logistics and purchasing cycles with sales forecasts to ensure data integrity and consistent stock availability. Based in London.
E-commerce operator with hands-on experience replatforming a €10m+ business, covering catalogue migration, merchandising rebuild and operational standup. Specialist across catalogue management, channel optimisation and multi-platform operations. Based in Łódź.
Product developer with expertise in backend engineering and AI-powered tooling on the Hive Operating System. Builds the infrastructure portfolio companies run on, turning operational requirements into production-ready software. Based in Łódź.
Product developer with expertise in frontend engineering and AI-driven tooling on the Hive Operating System. Builds the interfaces and tools portfolio teams use day-to-day. Based in Łódź.
E-commerce operator with hands-on experience across Shopify, Amazon and D2C, covering digital merchandising, product feed management and channel optimisation across a €10m+ business. Applies AI-native workflow automation to drive efficiency across the portfolio. Based in Łódź.
Design engineer with expertise in end-to-end product delivery and operating tools built on the Hive Operating System. Bridges design and engineering to ship software that lets the team operate at scale. Based in London.
Operator track record
Built, scaled and exited by the team
Every outcome below was led by someone now on the CognitionHub leadership team.
Confetti
One of Europe's first content, community and commerce operations. Andrew co-built it before the category had a name.
Sweatband.com
£20m e-commerce. Sold to Dyaco in 2021.
AffiliateFuture
UK affiliate marketing. Acquired by GlobalData.
IBG
Digital advertising. IPO in 2000.
M.i.h Jeans
Premium denim. $30m+ global sales.
UNTUCKit
Menswear retail. International expansion.