Operators in e-commerce and community.
A leadership team that has built, scaled and exited the businesses we now invest in. Plus a dedicated transformation team running the Hive Operating System, our own enterprise agentic AI platform.
Leadership and operating team
Leadership at the centre; the day-to-day operating and transformation team around them.
Co-built Confetti, one of Europe's first content, community and commerce operations. >$1bn P&L ownership across eCommerce, retail and travel. Now leading the same thesis across the CognitionHub portfolio.
Digital executive with 25+ years experience. Founded IBG (IPO 2000), launched AffiliateFuture, and grew Sweatband.com to £20m+ sales.
25+ years scaling consumer brands at the intersection of strategy and technology. Expert in digital transformation and AI-powered business solutions.
25+ years scaling technology businesses. Expert in AdTech, ML, and cloud architectures with pending patents in online tracking.
20+ years in digital marketing across retail, travel, and iGaming. Expert in growth strategies and M&A activities.
Co-built Confetti, one of Europe's first content, community and commerce operations. >$1bn P&L ownership across eCommerce, retail and travel. Now leading the same thesis across the CognitionHub portfolio.
Digital executive with 25+ years experience. Founded IBG (IPO 2000), launched AffiliateFuture, and grew Sweatband.com to £20m+ sales.
25+ years scaling consumer brands at the intersection of strategy and technology. Expert in digital transformation and AI-powered business solutions.
25+ years scaling technology businesses. Expert in AdTech, ML, and cloud architectures with pending patents in online tracking.
20+ years in digital marketing across retail, travel, and iGaming. Expert in growth strategies and M&A activities.
Pricing, margin strategy and e-commerce optimisation across Amazon, Shopify and D2C. Previously Commercial Director at Sweatband.com.
Owns finance and supply-chain operations across CognitionHub and its portfolio engagements. Based in London.
E-commerce operations across CognitionHub's portfolio engagements, including digital asset management and merchandising. Based in Łódź.
Backend engineer on the Hive Operating System. M.Sc. Geoinformatics. Based in Łódź.
Frontend engineer on the Hive Operating System and the products running on it. Based in Łódź.
Prompt engineering and AI workflow design on the Hive Operating System. Based in Łódź.
Designs and builds the product surfaces that run on top of the Hive Operating System. Based in London.
Pricing, margin strategy and e-commerce optimisation across Amazon, Shopify and D2C. Previously Commercial Director at Sweatband.com.
Owns finance and supply-chain operations across CognitionHub and its portfolio engagements. Based in London.
E-commerce operations across CognitionHub's portfolio engagements, including digital asset management and merchandising. Based in Łódź.
Backend engineer on the Hive Operating System. M.Sc. Geoinformatics. Based in Łódź.
Frontend engineer on the Hive Operating System and the products running on it. Based in Łódź.
Prompt engineering and AI workflow design on the Hive Operating System. Based in Łódź.
Designs and builds the product surfaces that run on top of the Hive Operating System. Based in London.
Operator track record
Built, scaled and exited by the team.
Every outcome below was led by someone now on the CognitionHub leadership team.
Confetti
One of Europe's first content, community and commerce operations. Andrew co-built it before the category had a name.
Sweatband.com
£20m e-commerce. Sold to Dyaco in 2021.
AffiliateFuture
UK affiliate marketing. Acquired by GlobalData.
IBG
Digital advertising. IPO in 2000.
M.i.h Jeans
Premium denim. $30m+ global sales.
UNTUCKit
Menswear retail. International expansion.