Operator-of-record
We take the operating seat on the board and run the business through the transformation. You retain the financial seat, underwriting discipline, and control of the deal.
For PE houses
Co-invest with operators who run the business.
You find the deal and underwrite it. We take operator-of-record, deploy an AI transformation team on site, and carry operational risk alongside you.
The problem
Operating risk, stripped out of your deal.
Deals that look good on the model fail on the ground when no one at the firm has actually run a £20m e-commerce business or rebuilt a community from the ground up. Operating partners help. A retained transformation consultancy helps more. Neither carries risk with you.
We do. CognitionHub is an operator-of-record, not an advisor. We take an equity stake, sit on the board, deploy our team inside the portfolio company, and draw our upside from the sales and profit uplift we deliver. Same outcome, same incentive.
Partnership mechanics
What a typical co-investment looks like.
Structure varies by deal, but the shape is consistent. Commercial terms discussed under NDA.
Embedded transformation team
Our e-commerce, community and AI team deploys on site from week one. Not a consulting engagement with a delivery partner. Headcount on the ground.
Aligned economics
We co-invest equity and take carry tied to the operating outcome. Our upside comes from the sales and profit we actually help unlock, not from a retainer.
Shared reporting cadence
Weekly operating reviews, monthly P&L reviews, quarterly board. The data flows through the Hive Operating System, so the same numbers everyone sees are the numbers running the business.
The AI layer
Our own operating system, running inside your deal.
Every engagement runs on the Hive Operating System, the enterprise agentic platform we built for ourselves. Knowledge of the business compounds inside HOS. AI Staff execute continuous missions against the P&L. What your portfolio company learns in month three is still there in year three.
That makes the operating work compound, not churn. And it means we can redeploy capability across the portfolio at a speed a traditional operating partner cannot match.
Operator track record
Built, scaled and exited by the team.
Every outcome below was led by someone now on the CognitionHub leadership team.
Confetti
One of Europe's first content, community and commerce operations. Andrew co-built it before the category had a name.
Sweatband.com
£20m e-commerce. Sold to Dyaco in 2021.
AffiliateFuture
UK affiliate marketing. Acquired by GlobalData.
IBG
Digital advertising. IPO in 2000.
M.i.h Jeans
Premium denim. $30m+ global sales.
UNTUCKit
Menswear retail. International expansion.